Welcome to Kiki's Paw Prints! 🐾
Hello, global travelers! Are you planning your trip to Seoul and looking for the ultimate Korean BBQ experience? If you want to step away from the crowded, overpriced tourist traps in Myeongdong or Hongdae, you are in the right place.
Today, Kiki is taking you deep into a vibrant, hidden alleyway in Wangsimni to experience the true soul of Korean dining: "Yajang" (야장).
What Exactly is "Yajang"?
"Yajang" translates to outdoor dining, but in Korea, it’s an entire cultural vibe. Imagine cool evening breezes, sitting on plastic chairs at round stainless-steel tables, the irresistible sizzle of thick pork belly on a charcoal grill, and the cheerful clinking of Soju glasses. It is gritty, energetic, and 100% authentic.
To experience this at its finest, we are heading to Imone Saenggogi (이모네생고기 - Auntie’s Fresh Meat).
📍 Why Imone Saenggogi is a Local Legend
Located near Hanyang University, this restaurant is a hidden gem kept strictly secret among local students and residents. It maintains its legacy through word-of-mouth, generous portions, affordable prices, and unrivaled old-world charm, rather than flashy marketing. When the sun sets, the street transforms into a vibrant Korean barbecue festival.
🍖 The Ultimate Order: "Hanyang Set"
Navigating a fully Korean menu can be intimidating, but don't worry—just point and ask the friendly staff for the "Hanyang Set" (한양 세트).
For incredibly affordable prices (around 20,000~29,000 KRW, which is less than $25 USD!), you receive a mountain of premium cuts:
- Hwangje Beef Ribs (황제소갈비살): Tender, juicy, and melts in your mouth.
- Pork Belly (삼겹살): The undisputed king of K-BBQ.
- Pork Neck (목살): Lean, flavorful, and perfect for grilling.
- Bonus: Every set comes with a complimentary, bubbling pot of rich Kimchi Stew (김치찌개)!
Grilling these fresh cuts yourself out on the street side makes everything taste ten times better.
You can't have such a great atmosphere and delicious food without some drinks! Be sure to try the Boksosa (Bokbunja Wine + Soju + Cider) set, available only here. It is an attractive drink where you mix the three ingredients in a pitcher, and it will feel just like having a cocktail!
Once you have finished the meat, be sure to try the fried rice at the end. It is the perfect complement to cap off your meal! It boasts a universally delicious taste that everyone loves!
🤫 Kiki’s Secret Pro-Tip for Free Food!
Want to dine like a true local insider? Here is Kiki's exclusive tip: Find Imone Saenggogi's official Instagram account and hit the follow button. Show your screen to the staff, and they will gift you either a gigantic, fluffy Rolled Omelet (계란말이) or a bowl of spicy, chewy Jjolmyeon (쫄면)—completely for free! It’s the perfect side dish to complement your savory BBQ.
🗺️ How to Find Kiki's Hidden Spot
Ready to join the feast? Here is everything you need to know:
- Address in English: 17, Majo-ro, Seongdong-gu, Seoul
- Address in Korean (For Google/Naver Maps): 서울특별시 성동구 마조로 17 (행당동 19-54)
- How to get there: Take the subway to Wangsimni Station (Line 2, 5, or Suin-Bundang Line). Come out of Exit 6 and walk straight for about 5 minutes into the bustling Hanyang University food alley. Follow the delicious scent of roasted meat, and look for the outdoor tables!
If you crave an unforgettable, raw, and beautiful Seoul night, Imone Saenggogi is calling your name. Grab a pair of tongs, pour a shot of Soju, and enjoy the night!
Imone Saenggogi is a hidden gem located inside an old building. If you have trouble finding it, please feel free to contact us via email or the comments at any time, and we will provide a detailed response!
Stay curious and keep exploring with Kiki! 🐾